Red Dragon FM
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| Red Dragon FM | |
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| City of license | Cardiff |
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| Broadcast area | Cardiff & Newport area |
| Branding | South Wales Number One Hit Music Station |
| Slogan | Hit Music For South Wales |
| Frequency | 103.2 MHz & 97.4 MHz RDS Name: REDRAGON |
| First air date | 11 April 1980 |
| Format | Contemporary Hits, News, Entertainment, Showbiz |
| Owner | Global Radio |
| Website | Red Dragon FM |
Red Dragon FM is an independent local radio station broadcasting from the Red Dragon Centre in Cardiff Bay, serving Cardiff, Newport and the surrounding areas,[1] broadcasting to a potential audience of around 1.6 million people.[citation needed] Coverage in the Rhondda Valleys is slightly better on DAB Digital Radio. The station is currently owned by Global Radio (Previously Gcap Media) and forms part of its "Hit Music Network" brand.
The station originally took to the air in Cardiff only. Known as CBC (Cardiff Broadcasting Company), the station launched in April 1980 on 221 metres medium wave (1359 kHz AM) and 96.0 VHF. Its sister stations are Gold & 95.8 Capital FM in London.[2]
Red Dragon FM also hosted Cardiff's Party in the Park in Bute Park, organised by former radio group GCap Media.
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[edit] Coverage area
The 103.2FM signal, which is the strongest of the two frequencies, comes from the transmitter at Wenallt near Cardiff, with the 97.4FM signal transmitting from Christchurch in Newport. The signals reach as far out as the South Wales Valleys to the north and Bridgend to the west,[3][4] as well as unofficially covering a significant area of the West of England to the south and east.
Red Dragon FM also broadcasts the 103.2 signal on the NOW Cardiff & Newport DAB Multiplex.
[edit] Music policy
Red Dragon plays Top 40, current and recent hits. The station provides the "South Wales Ten Most Wanted." Also, Red Dragon FM airs the networked UK Chart show, The Big Top 40 Show.
[edit] The station name
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This section does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (January 2009) |
The station was almost named "Yellow Daffodil". When The Red Rose Group acquired the station in 1985 the name was supposedly considered to match the group's "Red Rose Radio" in the North of England. But this rumour has since been discounted by the director of Red Dragon.
However, it was the red, rather than flower connection that was continued. Known as Red Dragon Radio throughout the late eighties, the station later became Red Dragon FM.
Also, in late 2006 the station was re-branded as simply "Red Dragon", which is how the station has been referred to by locals for many years.
As of March 2009, the station has gone back to the branding 'Red Dragon FM'.
Radios equipped with the Radio Data System feature show the station as "Redragon" due to the fact that the PS Code (the station name) cannot exceed 8 characters.
[edit] References
- ^ Broadcast Radio MCAs maps
- ^ Red Dragon Sister Station, Capital FM & Red Dragon @ Radio Today, 6 January 2009
- ^ Red Dragon Coverage Towards S.W Wales, Coverage Map 2, 4 December 2008
- ^ Official Coverage Area Map, Coverage Map 1, 4 December 2008
[edit] See also
[edit] External links
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