Athena Wissenschaftsmarketing
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| Type | GbR |
|---|---|
| Founded | 2006 in Heidelberg, Germany |
| Headquarters | Heidelberg, Germany |
| Key people | Dr. Alexander Emmerich and Christiane Rösch Founders & CEOs |
| Industry | Marketing |
| Employees | (2006) |
| Website | www.athena-marketing.de |
Athena Wissenschaftsmarketing is a marketing and service agency specialized in national and international student recruitment, release and branding of programs and academic institutions. The company was founded in October 2006 as spin-off from the University of Heidelberg. As one among very few spin-offs with a humanities background Athena Wissenschaftsmarketing is supported by the Research Department of the University.
Contents |
[edit] Corporate profile
Athena Wissenschaftsmarketing is an independent academic marketing, consulting and evaluation services company that combines a market-focused approach to academia with expertise and global experience in the international educational market on both sides of the Atlantic.
[edit] Management team
- Dr. Alexander Emmerich: Managing Director, Art Director
- Christiane Rösch: Managing Director, Strategic Planning
[edit] Consulting
market analysis | competition analysis | unique selling proposition | communication strategy | positioning
[edit] Implementation
branding | corporate design | market introduction | homepages | professional alumni relationship marketing
[edit] Services
recruiting | student relationship management | student career services | alumni relationship management | fundraising | academia-business cooperations | image and advertising | online marketing | seo | events | research & editing
