Juicy Fruit
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Juicy Fruit is a brand of chewing gum made by the William Wrigley Jr. Company. Introduced in the United States in 1893, Juicy Fruit almost immediately became one of the best-selling brands in the country, and remains so today.[citation needed] It has had seven different packaging designs as of 2004; many older packages are considered collectors' items in a niche market.
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[edit] History
In production for more than 50 years, Juicy Fruit was taken off the civilian market temporarily during World War II because of shortages in the necessary ingredients to make it; additionally, demand for gum to be included in C-rations made sufficient production impossible. The gum was re-introduced to the general public in 1946.
Each three-gram stick contains ten calories (42 joules).
In 2003 in the United States, Wrigley's replaced some of the sugar in Juicy Fruit with aspartame and Ace K, both artificial sweeteners.
In 2009, Wrigley's started selling a sugarfree version of Juicy Fruit. The sugarfree Juicy Fruit is a 60 piece package; essentially it is a Big-E-Pak of Eclipse gum with Juicy Fruit flavoring, with the same "made in Canada" wording as the Eclipse and Orbit gum packaging.
[edit] Flavor
People often report that the (Southeast Asian) jack fruit tastes nearly identical to Juicy Fruit, but just which "fruit" serves as its flavor has been deliberately made vague by Wrigley's. Recently the company has capitalized on this in a campaign selling gum with flavors named "Strappleberry" and "Grapermelon" under the Juicy Fruit brand. Wrigley's apparently told Imponderables that banana is one crucial flavor among many others. It is likely, however, that the chemical used for flavoring is isopentenyl acetate, a carboxylic ester.[1]
[edit] Television Commercial
Since Wrigley's dropped the Doublemint Gum commercial featuring Chris Brown due to legal issues, Wrigley's released a new Juicy Fruit commercial featuring Julianne Hough singing the original Juicy fruit song with the new slim pack.
The gum achieved brief notoriety in the early 2000s when one of their commercials was censored by the FCC. The ad is a parody of a daytime children's show in which an overly cheerful host suddenly attacks her co-star, who is wearing a whale costume, for taking a stick of Juicy Fruit gum from her pocket while the two are singing a song about sharing. A fight breaks out backstage and the commercial goes to a test pattern (implying the "network" had censored this unplanned incident), only to return to show the host physically assaulting the whale while the song continues in the background. The ad was criticized for airing during time slots when the sort of child-oriented shows it parodied were playing, and ostensibly legitimizing violence to young children. The ad was not removed from the air, but its play was limited to late-night television.
[edit] Versions
In the early 2000s, a pellet gum version was introduced, and contains no sugar, unlike the stick version. However, the green version contains sugar, and was introduced in 2006.
[edit] Juicy Fruit Squeeze
In Canada, there is a Juicy Fruit Squeeze version similar to Cadbury Adams' Trident Splash.
[edit] References
- ^ Pavia, Donald L.; Lampman, Kriz, Engel (2007). Introduction to Organic Laboratory Techniques. Thomson Brooks/Cole. ISBN 978-0-495-01630-4.
[edit] External links
- Juicy Fruit, the official website for the brand.
- Wrigley's "Juicy Fruit" page
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