Sony Computer Entertainment
From Wikipedia, the free encyclopedia
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| Type | Subsidiary of Sony |
|---|---|
| Founded | November 16, 1987 |
| Headquarters |  Minami-Aoyama, Minato, Tokyo, Japan Foster City, California, USA London, England, UK |
| Key people | Kazuo Hirai: President & Group CEO, SCEI Jack Tretton: President & CEO, SCEA Andrew House: President & CEO, SCEE Shuhei Yoshida: President, SCE Worldwide Studios Ken Kutaragi: Honorary Chairman, SCEI |
| Industry | Video game industry |
| Products | PlayStation 3 PlayStation Portable PlayStation 2 PSX PlayStation PocketStation |
| Revenue | $10.746 billion (2008) [1] |
| Total assets | $50.5 billion 900.5 y billion |
| Parent | Sony Corporation |
| Website | www.scei.co.jp |
Sony Computer Entertainment, Inc. (株式会社ソニー・コンピュータエンタテインメント) (SCE) is a video game company specializing in a variety of areas in the video game industry, and is a full subsidiary of Sony. The company was established on November 16, 1987 in Tokyo, Japan prior to the launch of the original PlayStation video game system. The logo has been used since 1994.
SCE handles the research & development, production, and sales of both hardware and software for the PlayStation line of handheld and home console video game systems. SCE is also a developer and publisher of video game titles and is composed of several subsidiaries covering the company's biggest markets: North America, Europe, Oceania and Asia.
The Chairman and Group CEO of SCE is currently Kazuo Hirai, who on November 30, 2006 replaced longtime CEO Ken Kutaragi, also known as "The Father of the PlayStation".[2] Kuturagi officially retired from his executive position at SCE on June 19, 2007, and now holds the title of Honorary Chairman at the company.[3] Jack Tretton and Andrew House currently serve as President and CEO of Sony Computer Entertainment America and Sony Computer Entertainment Europe, respectively.
SCE currently has three main headquarters around the world: Minami-Aoyama, Minato, Tokyo, Japan which controls operations in Asia; Foster City, California, USA which controls operations in North America; and London, England, UK which controls operations in Europe and Oceania. SCE also has smaller offices and distribution centres in Hollywood, Los Angeles, California, USA; Toronto, Ontario, Canada; Melbourne, Australia; and Seocho-gu, Seoul, South Korea.
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Hardware
Home Consoles
PlayStation 3
The newest home console in the PlayStation family, as well as Sony's entry in the seventh-generation of consoles, the PlayStation 3 (PS3) was launched in November 2006. It utilizes a unique processing architecture, the Cell microprocessor, a proprietary technology developed by Sony in conjunction with Toshiba and IBM. The graphics processing unit, the RSX 'Reality Synthesizer', was co-developed by NVIDIA and Sony. Several variations of the PS3 have been released, each with slight hardware and software differences, each denoted by the varying size of the included hard disk drive (20, 40, 60, 80, and 160GB). The 20, 40, and 60GB versions however have since been discontinued. Thus far it is the least successful Sony console and last place in sales numbers between its contemporaries.
PlayStation 2
Currently the highest selling home console of all time, SCE's second home console, the PlayStation 2 (PS2 or PSX2) was released in Japan on March 4, 2000, and later in North America and Europe in October and November 2000, respectively. The PS2 is powered by a proprietary central processing unit, the Emotion Engine, and was the first video game console to have DVD playback functionality included out of the box. Initially, the system was criticized for its complex development environment, due mainly to the proprietary hardware included, however despite these complaints the PlayStation 2 received widespread support from third party developer's throughout its lifespan on the market.
PlayStation
Sony's first home console release, the PlayStation (codenamed PSX during development, currently PSOne), was initially designed to be a CD-ROM drive add-on for Nintendo's Super Nintendo Entertainment System (a.k.a. Super Famicom) video game console, in response to Sega's Sega CD. When the prospect of releasing the system as an add-on dissolved, Sony redesigned the machine into a stand alone unit. The PlayStation was released in Japan on December 3, 1994 and later in North America on September 9, 1995.
Handheld Consoles
PlayStation Portable
The PlayStation Portable (PSP) is SCE's first foray into the handheld console market, which was and to this date still is dominated by Nintendo. Its development was first announced during SCE's E3 conference in 2003, and it was officially unveiled during their E3 conference on May 11, 2004. The system was released in Japan on December 12, 2004, in North America on March 24, 2005 and in Europe and Australia on September 1, 2005. The console has since seen two major redesigns, with new features including a smaller size, more internal memory, a better quality LCD screen and a lighter weight. A new design, the PSP Go, will be released on October 1, 2009 for North America and Europe and on November 1, 2009 for Japan. It has a 3.8" LCD which slides up to reveal the main controls. The PSP Go is 45% lighter and 56% smaller than the original PSP and does not support UMD. The device does support Bluetooth and will be completely digital meaning all media must be downloaded or transfered to the device which has 16 GB of internal flash memory.
Other Hardware
PSX
In December 2003, Sony released the PSX, a device that combined the video game capabilities of a PlayStation 2 with an included DVD writer and hard drive, allowing video recording and DVD burning functionality. The PSX was the first product to utilize SCE's XrossMediaBar user interface, and was to be a media convergence device utilizing the PlayStation brand to gain a foothold on the market, however due to its high price it failed to gain any significant market share. It was never released outside of Japan.
PocketStation
The PocketStation is a miniature game console created by SCE as a peripheral for the original PlayStation. Released exclusively in Japan on December 23, 1998, it features an LCD display, a speaker, a real-time clock, and infrared communication capability. It can also be used as a standard PlayStation memory card.
Software Development Studios
On September 14, 2005, SCE formed Sony Computer Entertainment Worldwide Studios (SCE WWS)[4], a single internal entity overseeing all wholly owned development studios within SCE. It is responsible for the creative and strategic direction of development and production of all computer entertainment software by all SCE-owned studios, all of which is produced exclusively for the PlayStation family of consoles.
Shuhei Yoshida was named as President of SCE WWS on May 16, 2008, replacing Kazuo Hirai, who was serving interim after inaugural SCE WWS President Phil Harrison left the company in early 2008.
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Since its inception in 1993, SCE has also built up a large stable of third party developers that it often collaborates with in a variety of manners, from publishing to funding to co-development. These companies are however not owned or under contract by SCE, and some, unlike the studios within SCE WWS, also release and develop products in cooperation with competing video game developers and publishers, and for competing handheld and/or home consoles as well.
| Sony Computer Entertainment Worldwide Studios (SCE WWS) Third Party Studio Partners |
|---|
Japan
North America
Europe |
Owned Franchises and Properties
Software Initiatives
PlayStation Home
PlayStation Home, is a community-based service developed by Sony Computer Entertainment's London and Cambridge studios for the PlayStation 3 on the PlayStation Network. It is available directly from the PlayStation 3 XrossMediaBar. Home has been in development since early 2005 and started an open public beta test in December 2008. Home allows users to create an avatar on their PlayStation 3 console and explore an online world. This avatar gets its own virtual apartment space or "HomeSpace", which can be adorned with items that users can obtain in several different ways. Xi is the world's first console based Alternate Reality Game that takes place in secret areas in Home and was created by nDreams.
Life with PlayStation
Life with PlayStation is a Folding@home application available for the PS3 which connects to Stanford University’s Folding@home distributed computer network and allows the user to donate their console's spare processing cycles to the project. This research may eventually contribute to the creation of vital cures. Folding@home is supported by Stanford University and volunteers who are making a contribution to society by donating computing power to this project. The Folding@home client was developed by Sony Computer Entertainment in collaboration with Stanford University.
Life with PlayStation also consists of a 3D virtual view of the Earth, containing current weather and news information of various cities and countries from around the world.
Linux Operating Systems
Linux for PlayStation 2
In 2002, Sony released the first useful and fully functioning operating system for a video game console, after the Net Yaroze experiment for the original PlayStation. The kit, which included an internal hard disk drive and the necessary software tools, turned the PlayStation 2 into a full fledged computer system running Linux.
Linux for PlayStation 3
The PlayStation 3 also supports running the Linux OS, though this time without the need for any additional hardware purchase. Yellow Dog Linux provides an official distribution that can be downloaded, and other distributions such as Fedora, Gentoo and Ubuntu have been successfully installed and operated on the console.
Marketing Slogans
SCE advertising slogans used for each PlayStation console iteration:
- "Enos Lives" (Ready, Ninth of September, Lives)
- "U R Not E" (You Are Not Ready)
- "Do Not Underestimate The Power Of The PlayStation."
- "Wherever, Whenever, Forever."
- "The Beginning."
- "Live In Y
ur W
rld, Pl
y In 
urs." - "Welcome to the Third Place."
- "Fun, Anyone?"
- "Dude, Get Your Own..." (PSP-2000 Series)
- "WELCOME CHANG3"
- "This is Living."
- "PLAY B3YOND"
Controversial Advertising Campaigns
SCE has gained a rather infamous reputation of occasionally utilizing extremely unique and often controversial advertising campaigns throughout various regions in the world.
Sony's American division also admitted in late 2005 to hiring graffiti artists to spray paint advertisements for their PlayStation Portable handheld console in seven major U.S. cities including New York City, Philadelphia, and San Francisco.[5] According to Sony, they did pay both the businesses and building owners for the right to graffiti on their walls.[6]
In July 2006, Sony released an advertising campaign in the Netherlands featuring a caucasian model dressed entirely in white and a black model dressed entirely in black. One ad in particular featured the white model clutching the face of the black model, with the words "White is coming" headlining the ad. The ad has been viewed as racist by critics.[7] A Sony spokesperson responded that the ad does not have a racist message, saying that it was only trying to depict the contrast between the black PSP model and the new ceramic white PSP. Other pictures of the ad campaign include the black model overpowering the white model.[8]
In November 2006, a marketing company employed by Sony's American division created a website entitled "All I want for Xmas is a PSP", designed to promote the PSP virally. The site contained a blog, which was purportedly written by "Charlie", a teenager attempting to get his friend Jeremy's parents to buy him a PSP, providing a "music video" of either Charlie or Jeremy "rapping" about the PSP. Visitors to the website quickly recognized that the website was registered to a marketing company, exposing the campaign on sites such as YouTube and digg, and Sony was forced to admit that the site was in fact a marketing campaign. In an interview with next-gen.biz, Sony admitted that the idea was "poorly executed".[9]
See also
References
- ^ http://www.sony.net/SonyInfo/IR/financial/fr/08q4_sony.pdf
- ^ "SCE Announces New Management Team" (PDF). Sony Computer Entertainment Inc. http://www.scei.co.jp/corporate/release/pdf/061130e.pdf. Retrieved on 2006-11-30.
- ^ "SCEI and Sony announce Executive Management Transition at Sony Computer Entertainment Inc". Sony Corporation & Sony Computer Entertainment Inc. http://www.sony.net/SonyInfo/News/Press/200704/07-0426E/index.html. Retrieved on 2007-04-27.
- ^ "SCE Establishes SCE Worldwide Studios" (PDF). Sony Computer Entertainment Inc. http://www.scei.co.jp/corporate/release/pdf/050914ae.pdf. Retrieved on 2005-09-14.
- ^ Sony Draws Ire With PSP Graffiti
- ^ Wired News
- ^ "Sony ad causes white riot". Guardian Unlimited: Gamesblog. 2006-07-05. http://blogs.guardian.co.uk/games/archives/2006/07/05/sony_ad_casues_white_riot.html. Retrieved on 2006-07-06.
- ^ "Sony's racially charged PSP ad". Joystiq.com. 2006-07-04. http://www.joystiq.com/2006/07/04/ad-critic-sonys-racially-charged-psp-ad/. Retrieved on 2006-07-07.
- ^ "Sony: PSP Viral Campaign 'Poorly Executed'". next-gen.biz/. 2006-12-13. http://www.next-gen.biz/index.php?option=com_content&task=view&id=4397&Itemid=2/. Retrieved on 2006-13-16.
External links
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Wikimedia Commons has media related to: Sony Computer Entertainment |
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